外贸业务员邮件案例分享

外贸业务员邮件案例分享

询盘来源国家：South Africa 产品行业：建筑房地产

买家询盘：

Hello seller, I am the Sales manager of XX XX company, we are interested in your doors, please send me price list and any good details about your latest product of doors. Regards, XX XX company. 15/8

卖家回盘：

Hi Mr Have a nice day. Thank you for your inquiry about our doors. This is XX from XX Co.,Ltd. We specialized in various doors with customers from America, Canada, Saudi Arabia, etc. Follow is my answers: 1.As you could pay a visit to our company's website, we deal with many doors, so could you let me know you want to import which products and for which market, South africa or American or other markets. Then w

e could give you some importing advice according to our experience. 2.If South africa, steel security door and stainless steel door are suitable. And if American market, stainless steel door and American steel door can be con-sidered. 3.Enclosed is the steel security door, stainless steel door and American steel door catalogs for your reference. Hope you will like it. Any comments or question-s, feel free to contact us. Best Regards 15/8

卖家困惑：XX XX company后来又发了催

信， Dear Mr XX, How are you. It is regret that I haven't received any information from your side. The pictures I sent have be received or not?May I have your idea about our product? We will try to satisfy your reply. As we don't want to lost a good customer like you!If there is anything we can do for you, we shall be more than pleased to do so. Hope we can build good cooperation with you.

专家点评：

并不是所有的查询背后都有订单，期望值应该根据客户的查询目的进行调整。查询客户只表示对产品感兴趣，要求是报价并提供产品细节，并特别强调产品细节。这些表明客户手中不应有真实的订单，查询是为了了解产品和价格市场，只是作为产品开发的参考。没有回复是正常的。

通常这种查询回复是发送产品目录，附上几个问题作为后续，如果客户没有回复，即使不是关键客户。但这个客户有点特别，他的公司名称google上面没有搜索到，而且是有的utilities字样上，这意味着客户可能是制造厂，所以查询的目的是获取你的产品信息，所以建议产品只发送一般目录，不提供详细信息，如果买家有进一步的反馈。

选择合适的客户跟进总是最大的前提。